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The Public Group

A tech startup with a BIG DATA Future.

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The
Public Group.

Big Data

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The Public Group

The Public Group incorprates Public-Democracy Pty Ltd and Public-Democracy America.  It originally was established with a mission to empower constituency to influence public policy and poliical outcomes by providing new more efficient tools for prospective decision makers to trial policies, products and content.

The Public-Democracy App can change the way people interact with all forms of digital content:

  • Visual content (videos, TV & mobile devices),
  • With each other (mutual response & interactivity),
  • With their elected representatives (Local, State & Federal),
  • Globally in Communities of Interest (social, environmental and political advocacy).

The platform empowers people through the use of web tools, downloadable applications for smart phones, tablets and other devices, and secure intranet solutions.


 
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Tech for Responsive Interaction

The Public Group's product delivers immediate interactive results to questions posed via the app by politicians, unions, polling companies and any large, member-driven organisation. Public-Democracy Pty Ltd has a patent pending for the technology used in these Apps (both IOS & Android), in particular in the area of Bio-Metric Interactive Feedback.

Field Tests

A proto-type of the product has been successfully tested in a live environment using an elected politician in Australia (Qld Liberal Party) with the following results:

  • The test field returned a 7.5% response rate
  • When combined with the use of other social media the overall response rate was enhanced.
  • On the relevant Facebook account the “Talking About” rate was lifted from 5% when the product was not used, to 50% when the product was incorporated with traditional social
  • The proto-type was field-tested over a 9-month period during which time it never failed
Tech for the Times

New technology feedback mechanisms such as text messaging have demonstrated contempo- rary consumers’ desire to interact with content.

But until now these methods have been clumsy to use and limited in their functionality.

The Public-Democracy App takes advantage of the high penetration of smartphones and tablets amongst consumer populations to create a personal feedback mechanism that offers a broader range of functions, lower costs, speed, immediacy and responsiveness that can be integrated with social media channels.

The Database: Where is the Value?

For the investor the value lies in significant revenue opportunities through government and other client relationships, alongside the very strong per capita value currently being ascribed to growing collections of Big Data based on user sentiment and attitudinal psycho-dynamic data.

The App: It's Time for a new way to do democracy!

Public-Democracy has established relationships with governments in the USA, Europe and Australia. Campaigns underway will provide access to a number of very large databases (in excess of 100 million users) which will assure an articulation for Public-Democracy to become a major participant in global constituency decision making.

New wearable technologies, such as the Apple Watch, are currently being incorporated into the Public-Democracy platform. This will enable sophisticated viewer sentiment to be collected against content, without physical interaction required, producing emotional & physiological data indicators.

Public-Democracy will generate value & change viewer empowerment via Big-Data utilisation.

Take control of the agenda away from main stream media, stay a step ahead, guarantee “clean air”. Gain close & regular communication with constituents. Electoral recognisability and image building. Poll faster, more often, more accurately & privately - and at a much lower cost. Fund raising right through the electoral cycle. Member & Volunteer recruitment. Updating & maintaining demographic integrity.
A Channel on which to express opinions on key issues. Be heard & noticed. By-pass politician’s minders. Gauge other respondents’ comparative views. Influence out- comes. Demand responsiveness from representatives. Increased transparency. Increased accountability. Input on expenditure & infrastructure prioritisation

Instant communication with respective user/member base. Cost effective opinion gathering on a more frequent basis than is now possible. Stronger capacity to lobby governments. Internal election campaigning and info campaigns.

Polling Companies: Great cost savings in all operational matters. Much larger samples produces greater accuracy and reliability of data. Faster, more flexible turn-around of information to clients.

Low-Cost, Instant-Response Polling for an improved democratic process.

Our Founding Team Produces Results

Gary S. DavisCo-Founder / Director
Gary S. Davis has had two major segments to his career - the early part of his working life he was highly active and successful as a creative producer, director and writer for television and film, and in the latter part of his career he has been active in senior management, facilitation, advisory and entrepreneurial roles through the extensive experience he has gained in international media markets. Gary graduated from the then newly formed Australian Film and Television School in 1980 amongst the luminaries of the Australian film industry, the youngest student ever accepted. He has produced, directed and written extensively in both film and television in Australia, and other international markets and been a pivotal member of several highly regarded productions and award winning production companies. His work in this area led him to gain experience in investment and financial structures and in the past decade he has focussed his attention on a range of other successful business ventures. He founded ProMedia in 1984 which he listed on the Australian Stock Exchange in 1986. This led to senior international roles in media, telecommunications, and internet companies, many of them listing on markets around the world, or being sold via trade sales. He has recently founded a new technology start up in the enhanced oil recovery area, which has now established partners in 13 countries around the world. He has extensive experience in brand development, new technology integration, and public and private positioning strategy. He sits on various Boards, and advises government and industry on international compliance, structures and funding programs.
Gabrielle AllenExecutive
Gabrielle has been a marketing, production, sales and brand licensing executive for over three decades, pioneering award-winning marketing and publicity campaigns for film, technology and consumer products in domestic and worldwide markets. As the Executive Director of an international brand management, advertising and marketing firm, she oversaw the global production of 25 satellite offices, with an annual budget of $500 million. As Co-Founder and President of Motive Productions, Inc., she engaged in the development, financing and production of independent features, documentaries and TV. She was a Partner at Motive Entertainment, the marketing company Gabrielle has planned and executed highly innovative and successful campaigns with all the major Film Studios and several broadcast TV networks, including Warner Bros, Universal, MGM, Disney, NBC and ABC, and has collaborated on the development of some of the first video and web apps used by Facebook and other social media/communications technology platforms. In recent years, her passion to help bring about global strategic alliances that stimulate and impact positive change.
Eric GyorsCo-Founder / Director
Eric Gyors has more than 25 years experience in the political arena, as a State and Federal Campaign Director, formerly for The Australian Democrats.

He is accredited with the election of a number of politicians to State & Federal Parliaments and with helping the Party raise substantial funds, through implementing new and innovative campaign techniques.

Prior to this he founded and ran ‘Australian Real Estate Computer Systems’ (ARECS), the largest creator/supplier of turn-key computer systems for the Real Estate Industry in the southern hemisphere at the time. He is one of two principal founders of iPowow Ltd. Currently operating in the U.S.A., iPowow is the single most successful supplier of second screen technology - the inter- action between viewers and TV shows in a real time environment. It utilizes a second device such as a smart phone or tablet allowing for interaction with TV programs and is being used by major networks (FOX, NBC, CBS, Disney).

Specialties: Communication & Strategy Planning
Politics: Candidate selection & preparation, large scale planning & campaign management, strategic planning, preference negotiation, media management.

Media: In-depth interviews with major personalities (politics, unions, academia, authors), program/broadcast production, script production
Dr. Barry FerrierWeb Master, Social Media Marketing, Graphic Designer
Barry supervises the implementation of all marketing material, and he designed and manages the websites for the Public Group and sustains the company's social media presence. He has a PhD in Multimedia design and was previously Assistant Professor of Multimedia at Bond University and has also lectured in multimedia design at Griffith University, Central Queensland, Southern Cross University, the School of Audio Engineering at Byron Bay and Kingscliff TAFE. Barry owns Byron Bay Organics, a certified organic ginger and turmeric farm, and he also maintains a career as a professional musician and actor. Barry advises the board on IT integration and internet optimization strategies.

THE FUTURE

Public-Democracy has established relationships with governments in the USA, Europe and Australia. Campaigns underway will provide access to a number of very large databases (in excess of 100 million users) which will assure an articulation for Public-Democracy to become a major participant in global constituency decision making.

New wearable technologies, such as the Apple Watch, are currently being incorporated into the Public-Democracy platform. This will enable sophisticated viewer sentiment to be collected against content, without physical interaction required, producing emotional & physiological data indicators.

Public-Democracy will generate value & change viewer empowerment via Big-Data utilisation.

Our Concept

Wherever people are seeking to strengthen democracy and make their system of government more responsive, effective, accountable and fair - The Public Group's Public-Democracy product is an invaluable tool for change.

The Public Group!

Soon to launch the first Internet Data of Things

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