The Public Group's App was originally designed to improve communications between representatives and their constituents in the political space, to enable instant low-cost polling of policies, more responsive prioritisation of government spending, test election videos,  while bypassing mainstream media bias, improving electoral visibility and building a positive image with the public. 

A natural extension of this technology solution was as a tool for NGOs and other sponsorship driven organisations - to inform, gather feedback and market to their membership of doners, and their staff and fieldworkers. It save costs on printing and postage, is more agile and responsive and occurs in a familiar social media like environment.

In acquiring the database, which empowers the incredible expansion of the Public Group, the Group 'inherited' a customer base which included a number of large corporate and Not-For-Profit NGOs such as Oxfam, Bread for the World and the World Evangelical Alliance (WEA - which consists of 129 National Alliances and 104 Member Associations) which were previously accessing the database for their fundraising and marketing. The ongoing success of these campaigns has meant that these clients continue to value and use the services provided by the new owners of the database, (Public Democracy America), and to this core group of loyal customers there is a growing  range of new clients, currently either newly contracted or under negotiation.

Unions and large member organizations recognise the value in a private, smart-device driven channel for communication, feedback and the creatinon a sense of belonging, allowing an low cost solution for testing proposed innovations, information about events and elections, and creating a sense of community.

The Public Group's App, skinned to your logo and corporate colours and style, is the perfect technology solution for engaging and interconnecting your fanbase. Create your own private channel for information, feedback and marketing. Build and Monetize your database.

The innovative Public Group App offers immense synergy when used to access the Public Groups database of over 114 million "opted in" US adults, enabling vast opportunities for marketing financial products to extracted sub-group niches.

Communities can skin the Public Group App to reflect their own unique identity and build a sense of belonging by allowing connectivity, information sharing, feedback, competitions, reminders and updates on a private channel. This can work on the scale of a walled community up to large social groups.