Public-Democracy Pty Ltd, through its subsidiary Public Democracy America Inc., now owns and operates a Database of 114 million residents of the USA, all over the age of 18. As the owner of this database, Public-Democracy can directly connect with approximately 1 in 2 of adult US citizens.  Backed by this powerful Big Data asset the Public Group is vontinuing to build partnerships between business, non-profit, political, government, sporting organisations, unions, and US faith and veteran communities.

12 years in development. Prior to Public-Democracy acquiring their database, Eleison, LLC, used it with an extensive client base, including peak bodies such as the Democratic National Committee (and by extension The White House), as well as a number of large corporate & Not-For-Profit NGOs such as Oxfam, Bread for the World and the World Evangelical Alliance (WEA - which consists of 129 National Alliances and 104 Member Associations). The ongoing success of these campaigns has meant that these clients continue to value and use the services provided by the new owners of the database, (Public Democracy America), now along with a range of new clients, currently either newly contracted or under negotiation. The Public Group brings a new synergy to the utilisation of the Database asset.

The Public Group's database was acquired in late 2015 from Eleison, LLC, a Washington DC based company which has been building, operating and licensing the database for over 10 years, on both a commercial as well as a pro-bono basis largely through email marketing campaigns. The Public Group brings a fresh approach to the utilisation of this commercially and politically powerful asset, through the synergies available when combining access to targeted niche markets within the overall user base, with the power of the Public-Democracy App.  The App streamlines the campaign or marketingprocess  - with massive efficiency, cost and time saving advantages.

DATABASE VALUATIONS HAVE BEEN BASED ON A VARIETY OF FACTORS, MOST NOTABLY THE VERIFIABLE USER BASE OR MAU (MONTHLY ACTIVE USERS). THE AIM WOULD BE TO KEEP ENGAGEMENT HIGH WITH THE POTENTIAL TO AGGREGATE DATA ON THE USER BASE.