The Public Group brings a fresh approach to the utilisation of this commercially and politically powerful asset, through the synergies available when combining access to targeted niche markets within the overall user base, with the power of the Public-Democracy App. The App streamlines the campaign or marketing process - with massive efficiency, cost and time saving advantages.
The database has been created over a 15+ year period and was extracted over this time from the primary US Voter File (Electoral Role) database, which is the major database used by the political parties for electoral purposes. The data-base has been updated each year by comparing it to entries on the official US Voter File database, in order to maintain its accuracy and currency.
During this 15 year period it has been used extensively (in excess of 100 campaigns) for the purposes of gathering opinions and attitudes on major topics, mostly for electoral and political campaigning as well as social purposes.
THE LONGITUDINAL (ATTITUDINAL & BEHAVIOURAL) DATA FOR EACH USER IS HELD IN A BINARY FORMAT WHICH ALLOWS FOR BOTH STANDARD (POSITIVE/NEGATIVE) AND NON- RESPONSES TO ADD VALUE TO EACH ENTRY.
There are approximately 1500 positive data points and anywhere from 10 to 50 times that number of negative or zero data points per user, totaling in excess of 8.5 trillion information units. This data, having been acquired over a sustained period, provides a very accurate profile of US citizen & consumer behavioural and attitudinal values along with the moving social trends .