The Public Group is currently in negotiation with a major European television network to bring their groundbreaking App / Platform, originally designed for improving interactivity between politicans and voters, into a whole exciting new market! The technology advanced of smart devices is set to revolutionise the familiar "phone in" responses that have energised the free-to-air TV marketplace in recent years. 

Interactive television (also known as ITV or iTV) is a form of media convergence, adding data services to traditional television technology. Throughout its history, these have included on-demand delivery of content, as well as new uses such as online shopping, banking, and so forth. Interactive TV is a concrete example of how new information technology can be integrated vertically (into established technologies and commercial structures) rather than laterally (creating new production opportunities outside of existing commercial structures by improving viewer loyalty and engagement through offering realtime feedback in the context of sport (e.g  smart phone feedback on "bad ref calls"), the reality TV experience, talent quests and political events.

Public-Democracy : the new App and backend Platform for smart devices enabling low-cost in-house polling. Connecting Politicians and People.  Introducing an Interactive On-Line Platform for Politicians and Constituents - Organisations and Members, offering direct, un-mediated, measurable responses to trial policies and ads with real time feedback on videos.

The innovative Public-Democracy product is a downloadable app and backend platform, running on smart devices - phones & tablets, using the Apple (IOS) and Google (Android) operating systems.

Depending on the organisation, campaign, project or individual, there are a number of areas where revenue can be generated from the Public Group's Public-Democracy App and backend platform for smart devices. These areas will differ based on variable factors, including the source, the campaign, the organisation and the issues. Generally a combination of several of the below listed revenue options will apply for each type of usage.

PositiveBenefits to Stakeholders:

For an interactive project to be successful there has be a buy-in (i.e. sufficient reason) for both the politicians and their constituents (Responders) to want to use the system:

Public-Democracy has developed a platform with a multi-pronged approach, consisting of various ‘silos’ within each different facet of its technology and data driven business.

In the digital age, with jaded responses to emails, less use of newspapers and with social media platforms dominating web surfing -  Local Government is challenged by the legislated requirement for community consultation. The innovative new Council-Ratepayer Digital Communication App utilizes smart phone technology to facilitate fast and engaging two-way communication between Local Council and Ratepayers / Residents, producing instant metrics of public sentiment on policies and issues.