The Public Group's App was originally designed to improve communications between representatives and their constituents in the political space, to enable instant low-cost polling of policies, more responsive prioritisation of government spending, test election videos, while bypassing mainstream media bias, improving electoral visibility and building a positive image with the public.
A natural extension of this technology solution was as a tool for NGOs and other sponsorship driven organisations - to inform, gather feedback and market to their membership of doners, and their staff and fieldworkers. It save costs on printing and postage, is more agile and responsive and occurs in a familiar social media like environment.
In acquiring the database, which empowers the incredible expansion of the Public Group, the Group 'inherited' a customer base which included a number of large corporate and Not-For-Profit NGOs such as Oxfam, Bread for the World and the World Evangelical Alliance (WEA - which consists of 129 National Alliances and 104 Member Associations) which were previously accessing the database for their fundraising and marketing. The ongoing success of these campaigns has meant that these clients continue to value and use the services provided by the new owners of the database, (Public Democracy America), and to this core group of loyal customers there is a growing range of new clients, currently either newly contracted or under negotiation.