To maximize the value of our database consistent effort has been made with cleaning and validating lists to purge them of bad, invalid, undeliverable, spam seed, complainers, duplicate, and BOT email data. You must conmpliment the communications you establish by using our database - engaging your participants with value added social media posts, informing them of new products, programs, or services that you have to offer, and peaking their interests with deals and special promotions. Without showing the proper initiative to make your customers feel valued, they will feel no incentive or urge to express their loyalty. But it all starts with finding the selectively chosen potential customers.