The Public Group
The Public Group incorprates Public-Democracy Pty Ltd and Public-Democracy America. It originally was established with a mission to empower constituency to influence public policy and poliical outcomes by providing new more efficient tools for prospective decision makers to trial policies, products and content.
The Public-Democracy App can change the way people interact with all forms of digital content:
- Visual content (videos, TV & mobile devices),
- With each other (mutual response & interactivity),
- With their elected representatives (Local, State & Federal),
- Globally in Communities of Interest (social, environmental and political advocacy).
The platform empowers people through the use of web tools, downloadable applications for smart phones, tablets and other devices, and secure intranet solutions.
Join Our Community
The Public Group's product delivers immediate interactive results to questions posed via the app by politicians, unions, polling companies and any large, member-driven organisation. Public-Democracy Pty Ltd has a patent pending for the technology used in these Apps (both IOS & Android), in particular in the area of Bio-Metric Interactive Feedback.
A proto-type of the product has been successfully tested in a live environment using an elected politician in Australia (Qld Liberal Party) with the following results:
- The test field returned a 7.5% response rate
- When combined with the use of other social media the overall response rate was enhanced.
- On the relevant Facebook account the “Talking About” rate was lifted from 5% when the product was not used, to 50% when the product was incorporated with traditional social
- The proto-type was field-tested over a 9-month period during which time it never failed
New technology feedback mechanisms such as text messaging have demonstrated contempo- rary consumers’ desire to interact with content.
But until now these methods have been clumsy to use and limited in their functionality.
The Public-Democracy App takes advantage of the high penetration of smartphones and tablets amongst consumer populations to create a personal feedback mechanism that offers a broader range of functions, lower costs, speed, immediacy and responsiveness that can be integrated with social media channels.
The Database: Where is the Value?
For the investor the value lies in significant revenue opportunities through government and other client relationships, alongside the very strong per capita value currently being ascribed to growing collections of Big Data based on user sentiment and attitudinal psycho-dynamic data.
The App: It's Time for a new way to do democracy!
Public-Democracy has established relationships with governments in the USA, Europe and Australia. Campaigns underway will provide access to a number of very large databases (in excess of 100 million users) which will assure an articulation for Public-Democracy to become a major participant in global constituency decision making.
New wearable technologies, such as the Apple Watch, are currently being incorporated into the Public-Democracy platform. This will enable sophisticated viewer sentiment to be collected against content, without physical interaction required, producing emotional & physiological data indicators.
Public-Democracy will generate value & change viewer empowerment via Big-Data utilisation.
Instant communication with respective user/member base. Cost effective opinion gathering on a more frequent basis than is now possible. Stronger capacity to lobby governments. Internal election campaigning and info campaigns.
Polling Companies: Great cost savings in all operational matters. Much larger samples produces greater accuracy and reliability of data. Faster, more flexible turn-around of information to clients.
Low-Cost, Instant-Response Polling for an improved democratic process.
Our Founding Team Produces Results
Gary S. Davis
Eric Gyors
Eric Gyors has more than 25 years experience in the political arena, as a State and Federal Campaign Director, formerly for The Australian Democrats.
He is accredited with the election of a number of politicians to State & Federal Parliaments and with helping the Party raise substantial funds, through implementing new and innovative campaign techniques.
Prior to this he founded and ran ‘Australian Real Estate Computer Systems’ (ARECS), the largest creator/supplier of turn-key computer systems for the Real Estate Industry in the southern hemisphere at the time. He is one of two principal founders of iPowow Ltd. Currently operating in the U.S.A., iPowow is the single most successful supplier of second screen technology – the inter- action between viewers and TV shows in a real time environment. It utilizes a second device such as a smart phone or tablet allowing for interaction with TV programs and is being used by major networks (FOX, NBC, CBS, Disney).
Specialties: Communication & Strategy Planning
Politics: Candidate selection & preparation, large scale planning & campaign management, strategic planning, preference negotiation, media management.
Media: In-depth interviews with major personalities (politics, unions, academia, authors), program/broadcast production, script production
Dr. Barry Ferrier
Barry supervises the implementation of all marketing material, and he designed and manages the websites for the Public Group and sustains the company’s social media presence. He has a PhD in Multimedia design and was previously Assistant Professor of Multimedia at Bond University and has also lectured in multimedia design at Griffith University, Central Queensland, Southern Cross University, the School of Audio Engineering at Byron Bay and Kingscliff TAFE. Barry owns Byron Bay Organics, a certified organic ginger and turmeric farm, and he also maintains a career as a professional musician and actor. Barry advises the board on IT integration and internet optimization strategies.
THE FUTURE
Public-Democracy has established relationships with governments in the USA, Europe and Australia. Campaigns underway will provide access to a number of very large databases (in excess of 100 million users) which will assure an articulation for Public-Democracy to become a major participant in global constituency decision making.
New wearable technologies, such as the Apple Watch, are currently being incorporated into the Public-Democracy platform. This will enable sophisticated viewer sentiment to be collected against content, without physical interaction required, producing emotional & physiological data indicators.
Public-Democracy will generate value & change viewer empowerment via Big-Data utilisation.
Our Concept
Wherever people are seeking to strengthen democracy and make their system of government more responsive, effective, accountable and fair – The Public Group’s Public-Democracy product is an invaluable tool for change.
