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The Public Group Platform & Interactive Television

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The Public Group is currently in negotiation with a major European television network to bring their groundbreaking App / Platform, originally designed for improving interactivity between politicans and voters, into a whole exciting new market! The technology advanced of smart devices is set to revolutionise the familiar "phone in" responses that have energised the free-to-air TV marketplace in recent years.

Interactive television (also known as ITV or iTV) is a form of media convergence, adding data services to traditional television technology. Throughout its history, these have included on-demand delivery of content, as well as new uses such as online shopping, banking, and so forth. Interactive TV is a concrete example of how new information technology can be integrated vertically (into established technologies and commercial structures) rather than laterally (creating new production opportunities outside of existing commercial structures by improving viewer loyalty and engagement through offering realtime feedback in the context of sport (e.g smart phone feedback on "bad ref calls"), the reality TV experience, talent quests and political events.

public-democracy,

The Public Group negotiates access to a major 'Big Data' Asset

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Public-Democracy Pty Ltd, has now demerged with Public Democracy America Inc., and has developed a new business model allowing them to license access to one of the largest US derived databases of over 114 million residents, all over the age of 18. Public-Democracy can offer a direct connection with approximately 1 in 2 of adult US citizens. Backed by the power of being able to license access to this unique Big Data asset, the Public Group is continuing to build partnerships between business, non-profit, political, government, sporting organisations, unions, and US faith and veteran communities.

database , Big Data

Introducing 'YourSay' : Council-Ratepayer Communication App

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In the digital age, with jaded responses to emails, less use of newspapers and with social media platforms dominating web surfing - Local Government is challenged by the legislated requirement for community consultation. The innovative new Council-Ratepayer Digital Communication App utilizes smart phone technology to facilitate fast and engaging two-way communication between Local Council and Ratepayers / Residents, producing instant metrics of public sentiment on policies and issues.

App , public-democracy,

Platform & App for Smart Polling

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Public-Democracy : the new App and backend Platform for smart devices enabling low-cost in-house polling. Connecting Politicians and People. Introducing an Interactive On-Line Platform for Politicians and Constituents - Organisations and Members, offering direct, un-mediated, measurable responses to trial policies and ads with real time feedback on videos.

App , public-democracy,

Synergy of the App & the Database.

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The Public Group brings a fresh approach to the utilisation of this commercially and politically powerful asset, through the synergies available when combining access to targeted niche markets within the overall user base, with the power of the Public-Democracy App. The App streamlines the campaign or marketing process - with massive efficiency, cost and time saving advantages.