Public-Democracy Pty Ltd, has now demerged with Public Democracy America Inc., and has developed a new business model allowing them to license access to one of the largest US derived databases of over 114 million residents, all over the age of 18. Public-Democracy can offer a direct connection with approximately 1 in 2 of adult US citizens. Backed by the power of being able to license access to this unique Big Data asset, the Public Group is continuing to build partnerships between business, non-profit, political, government, sporting organisations, unions, and US faith and veteran communities.
A revitalised perspective
The Public Group works with clients to effectively exploit this high value Big Data asset and provide assistance crafting email campaigns that enable client organisations to deliver targeted messages to voters with whom they will most resonate, and do so in a way that allows them to enter a conversation and provides them with resources they can share with their own networks.
Extracting and utilizing extensive targeted contact lists, the Public Group is able to continue to deliver maximum value from the data for clients. The original developers had, for example, great success in conducting extremely effective tele-townhalls between elected officials and policy leaders and faith and veterans communities, which will be ongoing.
The original database developers had a specific focus on America's rich and complex faith influenced political landscape and have build strong relationships with such values-driven communities from across the ideological spectrum on the local and national level in the US.
The Public Group have brought a fresh perspective and a fresh network of potential clients to the analysis of the rich and complex data embedded in this vast information asset, and have rapidly begun to expand the client base into new niches and territories.
The Data.
The extensive nature of the attitudinal, behavioural and values-based information, with an over 10 year history, covering 114 million US citizens, provides an invaluable and highly accurate platform to gauge future attitudes, behaviour and consumer patterns. Political organisations and campaigns (such as the US Presidential and Mid Term elections) have been using the database to gauge voter attitudes to proposed policies and to set effective campaign strategies.
The Synergy.
As is laid out in other articles here on our website, combining the power of the databse with the marketing innovations, efficiency and cost savings available through the hi-tech marketing App Public-Democracy opens up huge commercial potential for the Public Group.