Background Information on the Public Group offerings

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Because of the additional potential and market silos that have opened up (to what was originally intended to be predominantly a politically oriented product & service offering), the founders of Public-Democracy have decided that a more substantial and descriptive name would enhance the corporate image of the company. This will also be a strong and effective way to provide ‘group branding’, using the term “Public”.

Our Market

The Public Groups’s smart device App has an international market base in it's original intended market of political campaining but there has been a surprising rollout of interest from in a range of unexpected markets including film producers wanting to test movie trailers to large sporting bodies, and unions. The synergy created by acquring one of the largest user databases in the US has broadened and deepened the value of the App to prospective clients.


  • Australia has 819 State & Federal elected representatives with a votingpop- ulation of approximately 13.2 million people with between 95 - 98%turnout
  • Voting is compulsory so there is a high degree of public interest and involvement.
  • There are a number of (activist & environmental) member drivenorganisa- tions with substantial membershiplevels.



  • The US has 7811 State & Federal elected representatives with a voting population of approximately 212 million people of which around 121 million voted in the 2012 election(54%)
  • Voting is not compulsory in the US, therefore a considerable amount oftime, effort and money is spent on convincing voters to turn up on the
  • Direct communication with the public can greatly enhance voter turnout.



  • The EU has 28 member States, which combined produce 751 elected representatives to the EU parliament. The population of Europe is approximately 750 million people and the EU member states are listed as approximately 508 million people. The eligible voting population is approximately 300 million people.
  • Voting is not compulsory and voter turnout varies from country to country with some being as low as 19% but on average the turnout is as high as 80%.

An exciting development in the European market has been interest expressed in licensing the App by a major TV network planning to use the App to create viewer engagement in the coverage of the upcoming referendum and in the 2018 elections. Negotiations have proceeded successfully and the Public Group is developing the mobile App to integrate with live television broadcasts creating the potential for massicve new markets for the product.

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Overview of the Public Group Business Model and identified areas for expansion of operations. Originally the Public Group business model was conceived and developed for political and social advocacy clients, however the business has since developed and evolved into a larger business.

About The Public Group

The Public Group is an Australian Big Data and Digital Technology Company with a US subsidiary.


The Public Group markets licensed access to its major database asset of 114 million US users and it has developed the Public-Democracy App and backend platform, accessible by Smart devices, that connects politicians and voters, or organisations and members, for improved democratic outcomes and unbiased, low-cost communication / feedback on policies and ideas.


The Platform utilizes innovative interactive video technology to present ideas, and swipe gestures for fast low intrusion interaction.


This platform has now also been adapted for use in a range of other sectors and industries.




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