Background Information on the Public Group offerings

The Public Group Platform & Interactive Television

The Public Group is currently in negotiation with a major European television network to bring their groundbreaking App / Platform, originally designed for improving interactivity between politicans and voters, into a whole exciting new market! The technology advanced of smart devices is set to revolutionise the familiar "phone in" responses that have energised the free-to-air TV marketplace in recent years. 

Interactive television (also known as ITV or iTV) is a form of media convergence, adding data services to traditional television technology. Throughout its history, these have included on-demand delivery of content, as well as new uses such as online shopping, banking, and so forth. Interactive TV is a concrete example of how new information technology can be integrated vertically (into established technologies and commercial structures) rather than laterally (creating new production opportunities outside of existing commercial structures by improving viewer loyalty and engagement through offering realtime feedback in the context of sport (e.g  smart phone feedback on "bad ref calls"), the reality TV experience, talent quests and political events.

About The Public Group

The Public Group is an Australian Big Data and Technology Company with a US subsidiary. It markets licensed access to its major database asset of 114 million US users and it has developed an App and backend platform, accessible by Smart devices, that connects politicians and voters, or organisations and members, for improved democratic outcomes and unbiased, low-cost communication / feedback on policies and ideas.



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