Background Information on the Public Group offerings

Phone Tv Interaction

The Public Group is currently in negotiation with a major European television network to bring their groundbreaking App / Platform, originally designed for improving interactivity between politicans and voters, into a whole exciting new market! The technology advanced of smart devices is set to revolutionise the familiar "phone in" responses that have energised the free-to-air TV marketplace in recent years. 

Interactive television (also known as ITV or iTV) is a form of media convergence, adding data services to traditional television technology. Throughout its history, these have included on-demand delivery of content, as well as new uses such as online shopping, banking, and so forth. Interactive TV is a concrete example of how new information technology can be integrated vertically (into established technologies and commercial structures) rather than laterally (creating new production opportunities outside of existing commercial structures by improving viewer loyalty and engagement through offering realtime feedback in the context of sport (e.g  smart phone feedback on "bad ref calls"), the reality TV experience, talent quests and political events.

Public-Democracy : the new App and backend Platform for smart devices enabling low-cost in-house polling. Connecting Politicians and People.  Introducing an Interactive On-Line Platform for Politicians and Constituents - Organisations and Members, offering direct, un-mediated, measurable responses to trial policies and ads with real time feedback on videos.

Public-Democracy Pty Ltd, through its subsidiary Public Democracy America Inc., now owns and operates a Database of 114 million residents of the USA, all over the age of 18. As the owner of this database, Public-Democracy can directly connect with approximately 1 in 2 of adult US citizens.  Backed by this powerful Big Data asset the Public Group is vontinuing to build partnerships between business, non-profit, political, government, sporting organisations, unions, and US faith and veteran communities.

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The Public Group's database was acquired in late 2015 from Eleison, LLC, a Washington DC based company which has been building, operating and licensing the database for over 10 years, on both a commercial as well as a pro-bono basis largely through email marketing campaigns. The Public Group brings a fresh approach to the utilisation of this commercially and politically powerful asset, through the synergies available when combining access to targeted niche markets within the overall user base, with the power of the Public-Democracy App.  The App streamlines the campaign or marketingprocess  - with massive efficiency, cost and time saving advantages.

About The Public Group

The Public Group is an Australian Big Data and Digital Technology Company with a US subsidiary.


The Public Group markets licensed access to its major database asset of 114 million US users and it has developed the Public-Democracy App and backend platform, accessible by Smart devices, that connects politicians and voters, or organisations and members, for improved democratic outcomes and unbiased, low-cost communication / feedback on policies and ideas.


The Platform utilizes innovative interactive video technology to present ideas, and swipe gestures for fast low intrusion interaction.


This platform has now also been adapted for use in a range of other sectors and industries.




Public Group : Further Information

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